Healthcare Marketing Lead

Location: Remote (central or eastern time zone preferred), with some travel required

About Us: Ladder Health, an innovative virtual care platform built alongside clinicians at Boston Children's Hospital, serves as an end-to-end developmental partner for children (0-6 years old) with developmental delays. Ladder offers an alternative to waitlisted state-based programs or private pay practices, guiding families through our developmental screener, clinical evaluations, and comprehensive virtual care with specialized therapists (PT, OT, SLP). Our platform supports a coordinated care plan with resources, HIPAA-compliant messaging, and integration with pediatric care teams, primarily monetized through Fee-for-Service (FFS) therapy revenues. Ladder partners with pediatricians and community organizations to improve access and quality of care for families.

The Role: Ladder Health is seeking a highly skilled and self-motivated Healthcare Marketing Lead to develop and execute marketing strategies that drive partner engagement, business awareness and development, and brand consistency. This role is pivotal in refining Ladder’s value proposition, crafting and managing compelling content across various channels, and actively managing marketing deliverables across multiple channels to support strategic partnerships, investor relations, and clinician engagement. The ideal candidate will work independently, respond to feedback quickly, and ensure all activities align with Ladder Health’s brand guidelines. This position is ideal for someone skilled in both strategy development and detailed execution.

This position will be part-time, with an opportunity to expand into a full-time position, based on performance and as the business scales.

Key Responsibilities:

Marketing Content Development: Create and refine high-impact marketing materials, including brochures, presentations, one-pagers, website content, testimonials and case studies, and other assets tailored to targeted B2B audiences (e.g., pediatricians, hospitals, outpatient therapy clinics, investors, and healthcare partners) as well as some B2B2C deliverables.
Market Research and Analysis: Conduct detailed market research and competitor analysis to understand market trends, competitor positioning, and industry needs. Analyze marketing performance data to ensure the highest return on investment.
Campaign Management and Execution: Establish marketing strategies that align with overarching business objectives and support the execution of marketing campaigns to targeted accounts, iterating messaging based on engagement metrics and partner feedback.
Design and Implement Growth Strategies: Develop scalable plans to drive referral; partner growth, setting clear growth targets and metrics like conversion rates, customer acquisition cost (CAC), and ROI. Use internal tools to track success, identify trends, and make swift adjustments.
Brand & Messaging Consistency: Own and maintain Ladder Health’s brand guidelines across all external-facing communications to ensure consistent messaging.
CRM & Marketing Automation: Utilize and manage CRM tools, including Salesforce, to track engagement and optimize marketing efforts. Leverage ActiveCampaign, or similar campaign software, to develop, execute, and monitor marketing campaigns.
Presentation Support: Prepare compelling presentation materials for research presentations, investor meetings, and partnership proposals.
Website & Digital Presence: Own and maintain updates to Ladder Health’s website, ensuring content is current, engaging, and aligned with strategic objectives. Manage social media accounts (LinkedIn, Twitter, Instagram, etc.) and create engaging content and posts that build an online community through consistent, meaningful engagement with healthcare professionals, patients and other key audiences.
Event & Conference Support: Develop marketing collateral and represent Ladder Health at industry conferences and events, supporting business development, clinician recruitment, and investor engagement with an on-site marketing presence.
Stakeholder Communication: Respond to inbound inquiries regarding Ladder Health, providing clear and informative materials to potential partners, investors, and media.
Cross-functional Collaboration: Work closely with local Ladder Liaison teams, leadership, and external stakeholders to support business development and engagement strategies; collaborate with R&D teams for platform development and enhancements that reflect market perspective and competitive differentiation.

Who You Are:

Experience: 3-5 years in B2B marketing, preferably in healthcare, health tech, or a related field.
Marketing Expertise: Strong ability to craft compelling marketing narratives, sales collateral, and digital content.
Autonomous & Strategic: Comfortable working independently with minimal oversight, while driving impactful marketing initiatives; detail-oriented and organized, with the ability to manage multiple projects and deadlines efficiently.
Digital & Design Proficiency: Experience with marketing tools such as Canva, Adobe Creative Suite, HubSpot, or similar platforms. Strong proficiency with Figma for design work and campaign asset creation. Experience with accessibility, user interactions and digital experience best practices.
CRM & Campaign Management: Experience with Salesforce for tracking marketing engagement and ActiveCampaign for managing marketing automation and outreach.
Creative and Data-Driven: Able to develop compelling marketing strategies based on accurate, real-world data, while continuously analyzing results to optimize performance and ensure transparency in all marketing efforts
Strong Communicator: Excellent written and verbal communication skills with the ability to translate complex ideas into accessible content.
Event Experience: Experience supporting or managing marketing efforts for conferences and industry events.
Agile and Adaptable: Ability and comfortable navigating in a thriving, fast-paced startup environment; comfortable wearing multiple hats and looking for innovative ways to solve problems and create meaningful experiences for all stakeholders.
Passion for Healthcare Innovation: Strong interest and/or curiosity in pediatric healthcare and improving access to care for children and families.
Travel: Willingness to travel occasionally for conferences and partner engagement.

Equal Opportunity Statement: Ladder Health is an equal-opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.